2019 - Curator, ITV Creates
From 1st January 2019, ITV’s on-screen idents will change every week, in a project that is intended to emphasise and reflect the creativity at the heart of the broadcaster’s business.
For each week of the year, a different artist will create a piece of work, which is their expression of the ITV logo. This will then be filmed and produced into a set of idents by ITV’s in-house creative agency, ITV Creative.
I worked with ITV Creative to source and curate the artists to take part in this project, who are from a diverse range of backgrounds and are a mix of up and coming, and established artists, working across any visual arts discipline.
I issued the brief inviting expressions of interest from artists to take part in the year long project for the broadcaster, which has been woven into the fabric of British popular culture for 50 years.
The brief described how the project is intended to highlight ITV’s commitment to endless creativity, with an idea that would see our on-screen identity constantly reinvented, entertaining the audience and giving a platform to UK based creative talent.
I worked with the selected artists through the proposal writing process, commissioning and development process, film days and post production updates.
Artists in order of appearance: Ravi Deepres, Sutapa Biswas, James Brunt, Patricia Volk, Mark Titchner, Katrina Russell-Adams, Kristina Veasey, James Alec Hardy, Alec Stevens, Charley Peters, Isabel + Helen, Bharti Parmar, Adam Nathaniel Furman, Olly Fathers, CJ Mahony, Fiona Grady, Laurie Nouchka, Caroline Wright, Rubbena Aurangzeb-Tariq, Liz West, Gayle Chong Kwan, Florence Mytum, Greta Davies, Rabiya Choudhry, Carleen de Sözer, Sargent & Seers, Yvette Hawkins, Julia Vogl, 121.Collective, Downing & Weston, Brandon Saunders, Bournemouth Fine Art Students, Ash Kayser, Erin Taylor, Emily Forgot, Florence Blanchard, Russell Bamber, Louise Bristow, Yinka Ilori, Fernando Laposse, Stuart Robinson, Noëmi Lakmaier, NEON, Kochi Kochi, Jo Taylor, Anna Berry, Sam Curtis, Dan Rawlings, Faith Bebbington, Hattie Newman, Melanie Tomlinson, and Anna Lomax.
All images in order of appearance, courtesy of Theo Deproost